Shannon is an entrepreneurial, innovative executive with extensive branding and marketing experience, leveraging consumer insights and psychology-based approach for effective strategic planning. She is highly skilled in developing and implementing comprehensive programs designed to overhaul existing operations and improve brand visibility, market share, and overall profitability. In addition, she is recognized for creative content development, utilizing multiple traditional, digital, and social media platforms for distribution amongst target market and new consumer segments for revenue generation. She has proven ability in directing cross-functional teams, driving communication for the achievement of overarching objectives through mutual goal sharing. Shannon’s past work in branding and identity include, Athene Asset Management and Sage Capital LLC. She currently owns her own consulting firm.
As a career woman and stepmother, Shannon also speaks to the incredible need and value of C4Ps service for families, privately and professionally. As the Chief Marketing Officer for C4P, it is her honor and mission to grow C4P to a well-known name where parents become our greatest ambassadors.